The only reason for Jay to partner with the NFL is to provide them cover… in exchange for millions. He didn’t need to do this, he has his own platform, mega platforms he doesn’t even use to push social justice. Instead he enters into financially agreements with the entities we’re fighting. A few months ago it was with the surveillance state, investing in a company that monitors ankle bracelets. This month, the NFL. Don’t be surprised if the police officers union is next, perhaps Rocawear uniforms. I do agree, that the issue isn’t about getting Kaep a job, the issue is about social injustice, that’s why we took to the streets in Ferguson… and to create our own blueprint, independent of the Democrat Party, special interests and corporate influence. With that said to suggest that this deal will increase awareness, move us forward on this issue or benefit black people is bs. 1. Everybody is already aware. WE took the issue international. 2. The same was said when BLM hijacked our movement in Ferguson. Not only did it not move us forward, it moved us backwards and we’re experiencing even more officer involved shootings. And 3. Producing a halftime show is not a strategy for black progression. Watching whoever Jay selects to perform during the Superbowl halftime show will not stop officer involved shootings no more than Beyonce’s Black Panther themed performance did. The use of black celebrities and controlled opposition to hijack and sabotage our movements is not new. Most are ignorant to this because they don’t study, they cheer and applaud these traitorous moves then cry when nothing changes.

• By Hands Up Dont Shoot

The only reason for Jay to partner with the NFL is to provide them cover... in exchange for millions. He didn't need to do this, he has his own platform, mega platforms he doesn't even use to push social justice. Instead he enters into financially agreements with the entities we're fighting. A few months ago it was with the surveillance state, investing in a company that monitors ankle bracelets. This month, the NFL. Don't be surprised if the police officers union is next, perhaps Rocawear uniforms.

I do agree, that the issue isn't about getting Kaep a job, the issue is about social injustice, that's why we took to the streets in Ferguson... and to create our own blueprint, independent of the Democrat Party, special interests and corporate influence. With that said to suggest that this deal will increase awareness, move us forward on this issue or benefit black people is bs. 1. Everybody is already aware. WE took the issue international. 2. The same was said when BLM hijacked our movement in Ferguson. Not only did it not move us forward, it moved us backwards and we're experiencing even more officer involved shootings. And 3. Producing a halftime show is not a strategy for black progression. Watching whoever Jay selects to perform during the Superbowl halftime show will not stop officer involved shootings no more than Beyonce's Black Panther themed performance did.

The use of black celebrities and controlled opposition to hijack and sabotage our movements is not new. Most are ignorant to this because they don't study, they cheer and applaud these traitorous moves then cry when nothing changes.

Had MLK or Malcolm moved like Jay instead of sacrificing… even their lives to pave a way, black people would not have advanced in our plight and neither Jay nor Kaep would be in a position to live such privileged lives.

• By Hands Up Dont Shoot

Had MLK or Malcolm moved like Jay instead of sacrificing... even their lives to pave a way, black people would not have advanced in our plight and neither Jay nor Kaep would be in a position to live such privileged lives.

Photo – And watching black people continue to be led by and cheer the very forces, black faces in high places and black celebrity working as controlled opposition, partnering with surveillance companies and/or commodifying our struggle for corporations such as Nike and sports leagues such as the NFL and selling it back to us.<br><br>Screenshot via Margaret Kimberley

• By Hands Up Dont Shoot

And watching black people continue to be led by and cheer the very forces, black faces in high places and black celebrity working as controlled opposition, partnering with surveillance companies and/or commodifying our struggle for corporations such as Nike and sports leagues such as the NFL and selling it back to us.

Screenshot via Margaret Kimberley